Helmut Lang is defined by "quintessential minimalism" with a utilitarian edge. The Austrian designer revolutionized the fashion industry in the 1990s with his sharp-cut tailoring and androgynous pieces, incorporating bondage straps and harnesses into his designs. Lang was one of the first designers to merge streetwear with high fashion, and the brand is now known for its standout jeans. Helmut Lang's collection features color-block patches and contrasting textures, particularly on trucker jackets.
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